Monday, February 22, 2010

Starting your Online Business at Home With The Right Tools ... But What Product?

How do you decide what to sell if you don't already have a product?
There is alot to be considered--but the most important thing to remember is:

People usually don't buy what they need , they buy what they want!

They seem to buy what they crave and what they are motivated to buy at the moment, thus the squeeze page has been invented!
That's another name for your Capture Page, and with that the opt-ins: buy Now ! Give me the the info Now!

The best thing about the internet business is that you are open for business 24/7! And with the tools that I am using for my business, called the Autoresponder and the Capture Page Creator, you have unlimited recources and organization at your fingertips--even templates that allow you to set up your webpage so that you are free to develop many different products and manage the various webpages you create easily. The Program Builder is another tool that will help organize it all, and once you develop your product, that's where you'll have your center of operations.

So, you can have a website up on the internet ready to present a product and process orders for as little as $9.00 a month, using the tools and the system that I am using, but how do you find this product? What is the best niche market for you? Let's consider a few things first...

First of all, you'll want to choose a topic that you are interested in--because you'll be working with it alot. Then, you'll want to choose something that will be fairly popular with alot of people.

So, what you want to do is identify your market, then find your product.
The important point is that you're looking to get involved with a specific market because you'd like to give the people what they already want, not have a really great product and convince them why they need it!

You'll want to find out what people want, maybe something really hot, or something that solves a problem for them, or helps solve a problem.
Maybe they just want to learn! Information is key! And always important.

When choosing your market, you'll want to consider if it's a big huge one, like "dogs" or a sport, or maybe you'll want to choose a small niche where your competition is less, and you can shine .

Ideally, the one thing you will want is a passionate market, hungry to buy, preferrably a large market, where people have the money to spend, because they really want that item, product, or service..

Even if it is just an interest and something you know little about, you will learn as you go, so don't limit yourself to your own fields of knowledge..grow and learn as you develop your market! You don't need to be an expert--just get out there as much and as often as you can, and you will become known for that certain niche.

So, while you are getting your product out there and getting it known, you must have the building blocks to make it all work, have your emails ready to respond , have your tools working for you, growing your online business.

I'll talk more about products and tools in my next post..

Thanks for reading this! Click here for more info!
Sincerely,
Gemma Insinna

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About Me

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I have more than 20 years experience in fashion design and project management. I oversaw production in many different parts of the world; India, China, Hong Kong, Italy, Portugal, Columbia, Uruguay, and the US. I created a collection of jewelery, in semiprecious stones and silver, sold in my store, Pacifici Gioielli, Colleferro, Rome, for 10 years. I do Paintings in oil and pastel, sold through my website , www.gemmainsinna.com I am marketing more of my work on the internet, and also branching out into other areas. I am now a member of The 12 Second Commute, a wonderful internet marketing software service company that offers all the tools , video instruction, on line conferences, and customer support that you could possibly need to set up your own business, start marketing a product, or even as an affiliate of 12SC . You can utilize it even for just maintaining an autoresponder mailing list for your existing company. Ask me for details!